Megagirl
Designing A Louder Conversation About Periods
Megagirl is a female hygiene brand that challenges the silence and shame surrounding menstruation through bold design and messaging. Inspired by the vocal, activist spirit of 1970s and '80s Korea, an era when citizens loudly demanded change, Megagirl positions periods as science deserving respect, not something to whisper about or soften.
Brand Identity
Art Direction
Packaging Design
Timeline
May 2025 - June 2025
Role
Brand Designer / Researcher
Tools
Adobe Illustrator
Adobe Photoshop
Class
Identity and Brand Design in Korea
The Problem
Too often, the women's body is censored and softened, creating gaps in science and care :(
Much existing scientific research is male-based and overlooks key biological differences in women.
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Women's circadian clock runs earlier and shorter! They often need 8–10 hours of sleep, and sleep loss affects their mood and cognition more.
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Instead of classic heart attack symptoms like chest pain and arm numbness, women often feel fatigue, nausea, or back pain, leading to misdiagnosis and delayed care.
Research
Consumer Research
Initially, I began with some consumer research. Since this was a brand that would launch in both Korea and the U.S., I had to gain an understanding of the consumers in both areas.
Then I noted the patterns I recognized from the interview.
Trend Analysis
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Personalization - Korean Gen Z and younger Millennials value individual expression and uniqueness.
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Pop-up Stores - Korean consumers seek to share their unique style online and pop-ups increase social media engagement and brand loyalty
Initial Iterations
Moodboard
I strived for a vibrant, quirky, and confident theme inspired by the defiant and expressive spirit of 1980s Korea to decensor femininity.
Wordmark
I initially wanted the brand name to be Megagirl 3000 as I wanted women to feel like superheroes when they used the products from this brand and the "3000" added a retro tone.
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Geometric, block-like typeface inspired by the structure of Hangul, the Korean alphabet
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Explored sunglasses motif to convey a cool attitude
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Integrated stars to create sense of boldness and energy
Sunglasses concept leans too heavily toward an eyewear brand
"3000" reduces simplicity and memorability of the brand
Final Designs
Wordmark & Tagline
I simplified the wordmark to:
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a single star within the "A", placing it at the center of the word to emphasize “mega."
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“Go with the Flow” reflects the brand’s easygoing yet empowering attitude while subtly referencing menstruation, encouraging women to move confidently through every moment of life.
Brand Promise
Applications
I used Adobe Illustrator and Photoshop to create packaging mockups for Megagirl. I selected a colorful and bold color scheme and incorporated patterns like polka dots and stripes that were commonly seen in '80s Korea.
Brand Strategy
Building on my earlier trend analysis of personalization and pop-up culture in Korea, I designed a poster for a Megagirl pop-up store where people can purchase products and enjoy special perks like sticker sets, photo booths, and keychains.
Key Takeaways
Going through different iterations of the wordmark -- simplifying from “Megagirl 3000” to “Megagirl” -- helped me understand how small design decisions can leave a huge impact on brand memorability as Megagirl is much easier to read, say, and remember. Additionally, I realized that a clear brand narrative helps guide every design decision, ensuring visual consistency. Lastly, learning how to create mockups through tools like Adobe Photoshop and Illustrator strengthened my improved my technical skills.
Moving forward, adding a visual poster that highlights what makes Megagirl’s pads more comfortable and innovative would make the brand even more persuasive.